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About Us.

We help brands build emotional
connections that drive loyalty
. 

AT THE NDL GROUP – NEXT DESTINATION LOYALTY – WE CREATE PROMOTIONS THAT MAKE PEOPLE FEEL SOMETHING. BY COMBINING UNFORGETTABLE REWARDS WITH POWERFUL TECHNOLOGY, WE HELP BRANDS BUILD EMOTIONAL CONNECTIONS THAT DRIVE LOYALTY, ENGAGEMENT AND ACTION.

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For nearly 30 years, we’ve delivered prize promotions for some of the world’s most respected brands.

 

OUR CORE STRENGTH LIES IN TRAVEL AND EXPERIENCE-BASED REWARDS THAT SPARK ATTENTION AND CREATE MOMENTS OF ANTICIPATION — the emotion that makes people pause, imagine and take part.

 

TODAY, WE BRING THAT EMOTIONAL SPARK TO LIFE THROUGH OUR TECHNOLOGY.

 

Our proprietary platform, PROMOTIGO, powers everything from PRIZE DRAWS and INSTANT WIN MECHANICS to RECEIPT VALIDATION, CRM INTEGRATION and OMNI-CHANNEL ACTIVATION.

 

BUILT FOR SCALE, SECURITY AND PERFORMANCE, it gives marketers and product teams the tools to launch campaigns that work — compliantly, repeatably and across any channel.

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WE BELIEVE EMOTIONAL LOYALTY ISN’T BUILT THROUGH A SINGLE TRANSACTION.

It’s built over time through repeated moments where customers picture the prize, dream of winning or share the excitement. These moments compound into instinctive brand preference and that’s where the real value lies.

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THAT’S WHY WE MANAGE EVERY PART OF THE PROMOTIONAL JOURNEY, END TO END:

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WHETHER YOU NEED A STANDOUT ONE OFF PROMOTION OR A CALENDAR OF ALWAYS ON CAMPAIGNS, WE’RE HERE TO HELP YOU CREATE BRILLIANT EXPERIENCES THAT CONNECT AND MAKE EVERY IMPRESSION COUNT.

Next Destination Loyalty White out

NDLGROUP.COM

NDL Promotigo & Code String

Deane House Studios

Greenwood Place

London

United Kingdom

NW5 1LB

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Copyright The NDL Group 2025.

 

All Rights Reserved.

TRAVEL ACCREDITIATIONS

ATOL
IATA
Advantage

DIGITAL CERTIFICATIONS

GDPR
ABTA

MARKETING AFFILIATIONS

The Alliance of Independant Agencies
The Institute of Promotional Marketing
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