How we made Booking.com look easy

Objectives

  • Deliver spontaneous travel offering winners the chance to travel within 72 hours of winning
  • Collect multi-territory promotion entries into an engaged reader database
  • Prizes & Rewards

  • Winner management

  • Group Incentive Travel

How we made Booking.com look easy

With the brief to highlight just how easy it is to organise a spontaneous weekend, reserving cheap, last minute rooms at quality hotels, Booking.com asked our expert winner management team to help them launch WingIt, a transatlantic online promotion.

Promoted via TimeOut.com, readers were offered the chance to travel at short notice to multiple destinations across Europe and the US.

Booking.com asked our prize & rewards team to create incredible holiday prize packages to a range of locations across the US and Europe.

Then, every Monday and Tuesday for four weeks, we received winners’ details with the pressure on to book their spontaneous weekend away!

Thanks to our strong supplier relationships with airlines, our in-house travel agency were able to hold flights and make last minute name changes – ensuring that all winners were en-route to their destinations within 72 hours.

The campaign ran across digital, social, mobile and print, and featured in more than 20 TimeOut.com cities across the UK and US.

The winner management team really did go the extra mile, working outside of usual office hours to cover all travel logistics required for our delighted US winners.

Results

The promotion delivered a clear brand message for Booking.com around spontaneous travel, with tens of thousands of entries registered.

Winners were amazed by the speed with which their unforgettable and complex holiday arrangements were confirmed, and within 72 hours of winning they were all booked and travelling.

Let's talk

Results

All winners were en-route to their prize destinations within 72 hours of being contacted

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