How much do you need to spend on a promotion?
A well-considered promotion has the potential to engage thousands of new customers. But what level of budget is required for a high impact campaign? It’s …read more
Grow your audience through promotional partnerships
Partnering with another brand can be a great way to recruit new customers. Your approach will depend on the objectives you want to achieve, but …read more
Clear goals mean high impact promotions
Being clear on what you want to achieve is the starting point for any successful promotional campaign, staff incentive or reward programme. Defining your desired …read more
Prize Management – 5 ways to delight your winners
Slick prize management is essential to the success of any promotion. Winners may make up only a very small portion of your overall audience, but treat …read more