How we made Cockburn's Christmas dream come true

Objectives

  • Celebrate the brand's return to family ownership
  • Increase engagement among Daily Mail readers and develop an opted-in customer dabatase
  • Prizes & Rewards

  • Winner management

  • Group Incentive Travel

How we made Cockburn's Christmas dream come true

Cockburn’s wanted to celebrate the brand’s recent return to family ownership by running an online competition, in association with The Daily Mail.  Their strategic message was to promote the importance of spending quality time with your family at Christmas.

So our expert prizes & rewards team got to work creating the ultimate UK family festive break: a week-long break for 10 people at the incredible 11th Century Lincoln Castle.

The amazing prize included a VIP canapé and champagne party, served by a personal waiter, and a host of activities for the family to enjoy, plus a festive food hamper delivery on Christmas Eve.

The Cockburn’s campaign was promoted across the Daily Mail’s online and offline channels, and our prize management team took care of everything to ensure the lucky winners had a family Christmas to remember.

Results

The promotion was such a success that The Daily Mail and Cockburn’s have now asked us to run similar activity for the third Christmas in a row, with even more prizes to drive further family interaction and engagement.

Let's talk

Results

A successful cross-channel promotion that delivered a strong brand message during their peak sales period

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