How we helped make one Russian Standard Vodka fan’s night.

Objectives :

  • Raise awareness & drive sales of Russian Standard Vodka in the UK marketplace through a prize promotion
  • Promotional platforms

  • Promotional mechanics

  • Prizes & Rewards

  • Winner management

How we helped make one Russian Standard Vodka fan’s night

To drive sales and awareness, Russian Standard Vodka asked us to help them manage a bottle hang prize promotion in stores of Waitrose nationwide.

The main prize was a unique trip to St Petersburg to experience the White Nights.  There were also 60 runners up prizes that included Russian Standard Vodka fridges and shot glasses.  To enter, customers simply texted STPETES.

To ensure the prize promotion ran smoothly, we set up and managed the compliance and T&Cs, text to win technology, prize claim platform and prize fulfilment.

Results

The promotion received thousands of text entries and helped put Russian Standard Vodka on the map, ensuring the client was as happy as the lucky winner!

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Results

Over 17,000 text entries RSV reported a successful sales increase throughout the promotional period

Want to chat ?

Ring us on 020 7428 3090 or we'll give you a call.

or email us on hello@ndlgroup.com

THANK YOU!
We will be in touch within 24 hours.