- To generate awareness of their new toilet tissue products
- To highlight the distinct difference between the two lines
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How we helped give the UK's bums an upgrade
As a challenger brand in the toilet tissue sector, and with minimal retailer support, Regina wanted to educate the market to its two very distinct products and drive follow-up purchase.
Special sample packs including both products were randomly added to pre-booked supermarket shopping deliveries nationwide, each with a call to action to vote online for a chance to win either a Seriously Soft and indulgent spa break in Cornwall or a Seriously Strong adventure holiday in the Highlands. All entrants received a discount voucher.
With over 12,000 entries registering their preference and a fantastic 37% marketing opt-in rate, Regina not only put product in new consumers’ hands they gained great insights and grew their owned channels.Let's talk