How we delivered 300 fans to a TUC Jessie J concert.

Objectives :

  • Mobilising 300 prize winners from across Europe in one city for an exclusive event
  • Group Incentive Travel

  • Winner management

How we delivered 300 fans to a TUC Jessie J concert.

When TUC biscuits’ agency needed our winner management team to get over 300 prize winners across Europe to Paris for an exclusive Jessie J concert for their TUC Rhythm campaign, they approached us for our help.

Using our Promotigo™ module, we devised an automated email communication system that sent a letter to the winner in their language asking them for all the details we needed to book their travel. This data was then automatically uploaded to our system, so our travel team could book their prize.

Once their tickets were booked, we sent localised itineraries and final travel instructions to each of the winners. We also took care of organising travel, transfers, on the ground translators and chaperones, and coaches to and from the concert.


“NDL managed all travel and accommodation aspects for our TUC and Jessie J campaign across 23 European countries.

This involved communication with over 300 winners across 10 different languages, travel booking and sourcing on the ground representatives.

They were instrumental to the success of the campaign and getting all of our competition winners to the concert in Paris on time. Seamless, efficient and effective – I couldn’t recommend them highly enough!”

Charlie Powell, Manager – Dentsu Aegis Network

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300 Happy Jesse J Fans 1 Happy Agency 1 Happy Client

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