How we turned Universal 50 shades of happy

Objectives :

  • Promote the highly anticipated release of the film 'Fifty Shades of Grey'
  • Build Universal’s customer base for future film marketing opportunities
  • Promotional platforms

  • Prizes & Rewards

  • Entry & claim management

  • Winner management

How we turned Universal 50 shades of happy.

To promote the release of the highly-anticipated blockbuster Fifty Shades of Grey, Universal asked us to help them create a bespoke prize promotion in which one lucky winner would experience an amazing prize package to reflect the hedonistic lifestyle of billionaire Christian Grey.

We designed and built a multi-territory entry platform for the UK, France, Germany and Spain to enable entrants to submit their details for the prize draw, compliantly selected and verified the winners in each country.

We also devised a brilliant billionaire lifestyle prize, which included a helicopter ride over Seattle, high-end shopping with a personal stylist, an exhilarating glider flight, a private yacht trip, an overnight stay at the prestigious Heathman Hotel in Portland, and dinner at an exclusive restaurant.


The client was delighted. We turned the brief into a live campaign within 48 hours. In the first two hours, the competition had a whopping amount entries, and by the end of the day total entries had doubled.

In total, the campaign attracted an impressive 39,000 entries.

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Brief to live within 48 hours 6,000 entries in the first two hours 39,000 entries overall

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