- Launch the Forza Motorsport 6 game across the UK, France, Germany, USA and Canada
- Create an exclusive race event in Austin, Texas
- Manage a global competition mobilising winning gamers from 5 countries within a 2 week deadline
Group Incentive Travel
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How we found the world’s fastest driver for XBOX.
To celebrate the launch of the Forza Motorsport 6 game, XBOX asked us to manage a global competition to help them find the world’s fastest driver by mobilising global gamers from the UK, Germany, France, USA and Canada, and bringing them together for an exclusive race event in Austin, Texas.
To qualify for the race, gamers were asked to download the demo and race their fastest lap. The top scorers from each country battled it out in the Forza Fuel Challenge at the Circuit of the Americas in Austin, Texas, and the top gamer raced against a pro driver.
The campaign pitted each country against one another, with an XBOX influencer from each country as team leader. Teams consisted of the two quickest racers, one winner chosen at random and a social media winner.
The biggest challenge in managing this global competition was time – we had just two weeks to recruit all the teams across the five countries, and were responsible for managing all winners, organising and holding the flights (making last minute name changes), transfers, hotel and on the ground chaperones for the winners.
“Forza Fuel is a very ambitious campaign and the NDL element was particularly complex and challenging. The team there were really positive, collaborative and efficient in their work. To find 22 winners from 5 countries and have them on flights to Austin, within a few days, is a real achievement.
In addition, the attention to detail right from the contacting process to the management of the fans on the trip was been incredible. This was relayed to me by the fans themselves, which is a great accolade.”
Daryl Costello, Head of XBOX EMEALet's Talk