The NDL Guide to Running Successful Promotions

Posted: October 2016

At NDL, we offer media owners, global brands and their agencies the technology, content and expert support services that drive their prize promotions and incentive programmes.

This new series of guides has been designed to share some of that insight and experience. We hope you’ll see how running successful prize promotions can have an important role in your overall marketing mix.

Part 1: Developing The Big Idea

The first in our series looks at why you might choose to run a promotion, how to develop your creative theme into ‘the big idea’, and how to decide which prizes your customers might value the most.

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