The NDL Guide to Running Successful Promotions
Posted: March 2017
At NDL, we offer media owners, global brands and their agencies the technology, content and expert support services that drive their prize promotions and incentive programmes.
This new series of guides has been designed to share some of that insight and experience. We hope you’ll see how running successful prize promotions can have an important role in your overall marketing mix.
Part 1: Developing The Big Idea
The first in our series looks at why you might choose to run a promotion, how to develop your creative theme into ‘the big idea’, and how to decide which prizes your customers might value the most.
Part 2: Bringing your Promotion to Life
The second in our series looks at how to turn your Big Idea into a Successful Promotion. We show you how to make it as easy as possible for customers to get involved.
Part 3: Turning Shoppers into Fans
The third in our series explains how 5 star winner management is key to creating long-lasting brand ambassadors, with social media playing a crucial role in extending the impact of your promotion.