The NDL Guide to Running Successful Promotions

Posted: May 2017

At NDL, we offer media owners, global brands and their agencies the technology, content and expert support services that drive their prize promotions and incentive programmes.

This new series of guides has been designed to share some of that insight and experience. We hope you’ll see how running successful prize promotions can have an important role in your overall marketing mix.

Part 1: Developing The Big Idea

The first in our series looks at why you might choose to run a promotion,  how to develop your creative theme into ‘the big idea’, and how to decide which prizes your customers might value the most.

DOWNLOAD PART 1 HERE

Part 2: Bringing your Promotion to Life

The second in our series looks at how to turn your Big Idea into a Successful Promotion. We show you how to make it as easy as possible for customers to get involved.

DOWNLOAD PART 2 HERE

Part 3: Turning Shoppers into Fans

The third in our series explains how 5 star winner management is key to creating long-lasting brand ambassadors, with social media playing a crucial role in extending the impact of your promotion.

DOWNLOAD PART 3 HERE

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