THE POWER OF NOSTALGIA

It’s safe to say the past few years have been challenging for many, and as a nation we’re becoming used to navigating uncertainty. Interestingly, during …

Promotions are more than just discounted sales

For many, particularly FMCG brands, promotions are seen as a necessary loss leader in order to retain or increase shelf space with key retailers. There …

The four extreme environments challenge

Rewarding travel experiences don’t always come in the shape of luxury city breaks or beach holidays. Sometimes they are experiences which reflect a personal challenge. …

Long lasting memories delivered by impactful family promotions

High profile brands targeting family audiences have, for many years now, relied upon big prize promotions to grab headlines, steal market share and win hopefully …

4 reasons why high volume promotions work for high profile brands.

Every brand owner should ideally be working towards a strategic plan with clear goals and agreed objectives. But with today’s fast-paced consumer behaviour, there will …

The art of prize sourcing

As a specialist prize promotion agency, we use lots of factors to assess the success of a promotion. Hitting our clients’ objectives is key: whether …

Should your brand create a charity partnership?

Brands and charities can be a perfect match. For brands, a charity partnership can bring a wealth of employee benefits and feel-good spirit while charities, …

How much do you need to spend on a promotion?

A well-considered promotion has the potential to engage thousands of new customers. But what level of budget is required for a high impact campaign? It’s …

Grow your audience through promotional partnerships

Partnering with another brand can be a great way to recruit new customers. Your approach will depend on the objectives you want to achieve, but …

Clear goals mean high impact promotions

Being clear on what you want to achieve is the starting point for any successful promotional campaign, staff incentive or reward programme.  Defining your desired …

Get the most from your promotional spend

This year’s final quarter will soon be upon us, with even more pressure on promotional spend. At NDL, we help high profile brands create impactful …

Promotions that break the loyalty barrier

The average consumer has to fit the weekly shop around a long list of other priorities. For brands, this means there is little time to …

Brands help festivals clean up their act

Health and wellbeing isn’t something you would naturally associate with the festivals scene.  But it’s an emerging trend and forward-thinking brands are already jumping on …

NDL Guide Part 3: Turning Shoppers into Fans

At NDL, we love working with media owners, global brands and their agencies. With our expert technology, inspirational content and promotional support services, we help …

Brands under pressure: using cashback promotions to drive sales

UPDATED FOR 2021 Barely a day goes by without news reports on the financial impact of Brexit, the slowdown caused by the pandemic and the …

NDL Guide Part 2: Bringing your Promotion to Life

At NDL, we love working with media owners, global brands and their agencies. With our expert technology, inspirational content and promotional support services, we help …

The NDL Guide to Running Successful Promotions

At NDL, we offer media owners, global brands and their agencies the technology, content and expert support services that drive their prize promotions and incentive programmes. …